Florida’s HEROs (Healthy Environments for Reducing Obesity), is a program created by the Health Council of Southeast Florida. Their goals to promote healthy lifestyles for children are shown through their best practices for healthy eating and physical activity along with free technical assistance and continuing education opportunities.
Having a previous website, Florida’s HEROs approached us to update the design to follow their new branding. The health initiative wanted a strong emphasis on the HEROs acronym, standing for Healthy Environments for Reducing Obesity. To coincide with this, we found that incorporating imagery of children in capes as “super heroes” would fit well with the new branding. Through out the site, our team incorporated this imagery along with easy to use navigation to improve user experience.